The phrase references the buying and selling of pre-existing user profiles associated with a major retail corporation’s online platform. These profiles typically contain purchase histories, saved payment information, and potentially loyalty program data. The offering suggests that these attributes hold some form of perceived value or utility for the prospective buyer.
The potential advantages attributed to possessing such an existing profile are varied. For some, it might offer the possibility of bypassing certain account verification processes, accessing exclusive promotions or discounts aimed at long-term customers, or potentially circumventing purchasing restrictions. Historically, the practice has emerged alongside the increasing sophistication of e-commerce fraud and the implementation of measures designed to prevent malicious activity. It also reflects a desire to gain advantages within a competitive online marketplace.
