The phrase refers to a promotional advertisement created by, or on behalf of, a large retail corporation featuring spheres used in a racket sport. This type of advertisement typically aims to increase sales and brand awareness through visual media. For example, the advertisement might showcase individuals of varying ages and skill levels engaging in the sport, emphasizing the accessibility and affordability of related equipment from the sponsoring retailer.
Such promotional material is often strategically released to coincide with peak seasons for outdoor activities or major sporting events. The benefit lies in increased revenue through direct sales of the product, as well as a boosted brand image. Historically, these advertisements have evolved from simple product demonstrations to sophisticated narratives that emphasize lifestyle and emotional connection to the sport.