A system allows applications developed for the Android operating system to deliver targeted messages to users through the Braze customer engagement platform. This involves leveraging the platform’s capabilities to create, schedule, and send messages directly to devices, even when the application is not actively in use. For instance, a retail application can send a promotional message to a user’s phone screen about a limited-time sale, encouraging them to open the app and make a purchase.
The implementation offers several advantages, including increased user engagement, improved customer retention, and enhanced marketing effectiveness. By providing timely and relevant information, businesses can re-engage users who may have stopped using the application. Historically, this functionality has evolved from basic text-based alerts to rich media messages, personalized offers, and interactive elements, contributing significantly to application success.
