Pre-packaged collections of makeup, skincare, and fragrance items available for purchase at a major retail corporation’s stores are a common gifting option. These assortments frequently include a variety of products designed to complement each other, offering a convenient and often cost-effective way to sample different brands or expand an existing beauty collection. A specific example is a curated selection of lipsticks, eyeshadows, and blushers marketed together as a holiday gift.
The appeal of these collections stems from their convenience as ready-made presents and the perceived value of acquiring multiple products at a reduced overall price compared to purchasing each item individually. They are particularly popular during seasonal gifting periods, such as holidays and birthdays. Historically, such offerings have been a staple of the cosmetics industry, providing both consumers and retailers with mutual benefits: increased sales volume for the business and a simplified purchasing experience for the customer.
