The phrase refers to a specific product category: officially licensed coverings featuring the Dallas Cowboys football team logo and branding, available for purchase at Walmart retail stores or through Walmart’s online marketplace. These items provide warmth and comfort while displaying support for the sports team. An example would be a fleece throw emblazoned with the Cowboys’ star, offered for sale on Walmart.com.
Such merchandise offers fans a tangible connection to their favorite team. The availability of these products at a large retailer like Walmart makes them accessible to a wide range of consumers, blending team loyalty with the convenience and affordability typically associated with Walmart’s offerings. This type of merchandise has become increasingly popular as sports teams have expanded their branding and licensing efforts to reach broader audiences.