This phrase refers to hair coloring products manufactured by the brand “Dark and Lovely” that are available for purchase at Walmart retail locations. These products are specifically formulated for individuals with darker hair tones and textures seeking to alter or enhance their natural hair color. The products are intended for at-home use, providing a potentially cost-effective alternative to salon services.
The availability of these hair coloring solutions at a large retailer like Walmart provides accessibility and convenience for a broad consumer base. The Dark and Lovely brand has a historical significance in the hair care industry, particularly within the African American community, as it has focused on developing products tailored to the unique needs of textured hair. Offering these products at Walmart expands their reach and allows consumers to easily maintain or experiment with different hair colors.