The phrase refers to a specific product category: backpacks featuring imagery related to the “Dora the Explorer” children’s animated series, offered for sale by the retail corporation Walmart. These backpacks are generally marketed towards young children and intended for carrying school supplies or personal items. The phrase combines a licensed character brand with a major retail outlet.
The availability of children’s character-themed merchandise at large retailers provides widespread access and often competitive pricing, appealing to families seeking affordable options. Such items leverage the popularity of established intellectual properties, offering children familiar and engaging designs while fulfilling a practical need. Historically, the trend of licensed merchandise in retail settings has grown significantly, reflecting evolving consumer preferences and marketing strategies.
