The subject comprises building block toys depicting characters from a popular franchise, offered for sale at a major retail chain. These sets allow consumers to construct miniature versions of the heroes in a half shell using interlocking plastic bricks, specifically those available at a ubiquitous discount department store.
The availability of these character-themed construction sets at mass-market retailers provides increased accessibility to a wider consumer base, potentially boosting sales and brand visibility for both the toy manufacturer and the retailer. The enduring popularity of the franchise, coupled with the collectibility of the construction sets, provides a reliable source of revenue. Historically, partnerships between toy manufacturers and major retailers have proven to be effective strategies for reaching a broad audience.
