The practice of having individuals stationed near the entrance of a large retail establishment to welcome customers is a common strategy. These greeters often offer assistance with directions, provide information about sales, and generally create a welcoming atmosphere for incoming shoppers. Their presence serves as an initial point of contact and can influence the overall customer experience.
The rationale behind this approach centers on enhancing customer satisfaction and mitigating potential loss prevention. A friendly presence at the door can deter theft and contribute to a sense of security within the store. Historically, this role has been viewed as an opportunity to offer employment to individuals with disabilities or those seeking part-time work, contributing to the store’s community engagement.
