A promotional event involving a motor oil brand, Mobil 1, and a major retailer, Walmart, typically takes the form of a contest or sweepstakes. Consumers may be entered to win prizes upon purchasing specific Mobil 1 products at Walmart locations. These events are designed to incentivize sales and increase brand visibility.
Such collaborations benefit both entities involved. The motor oil manufacturer gains increased product exposure and sales volume through the retailer’s extensive customer base. The retailer benefits from increased foot traffic and the perception of offering value to its shoppers via promotional opportunities. Historically, co-branded promotions have proven to be effective marketing strategies for driving consumer engagement and loyalty.
