These curated collections, available through a major retailer, offer consumers an assortment of goods for a set price, the contents of which are not fully revealed until purchased. The appeal lies in the element of surprise and the potential perceived value derived from the included items relative to the price paid. The contents typically span diverse product categories, such as electronics accessories, household items, or toys.
The concept’s popularity stems from its ability to provide a gamified shopping experience, fostering excitement and anticipation. Historically, similar offerings have existed in various forms, ranging from grab bags to subscription boxes. However, the association with a large retail chain lends credibility and accessibility, broadening the appeal to a wider consumer base. The potential cost savings and the thrill of uncovering unknown items are key drivers behind their market presence.
