The term refers to a partnership initiative offered by Walmart, designed to allow individuals and businesses to earn revenue by promoting Walmart products through their own websites or platforms. Participants in this program receive commissions on sales generated through their unique affiliate links. For instance, a blogger might include a link to a Walmart product in their review; when a reader clicks the link and makes a purchase, the blogger earns a percentage of the sale.
This type of arrangement provides several key advantages. For Walmart, it expands reach and drives sales through a network of external marketers. For the affiliates, it presents an opportunity to monetize their online presence by leveraging Walmart’s established brand and extensive product catalog. Historically, such collaborative marketing efforts have proven effective in boosting brand visibility and driving customer acquisition across various industries.
