The process of identifying and analyzing search terms related to products sold on Walmart’s online marketplace is a critical activity for sellers. Specialized software or platforms designed to uncover high-volume, low-competition terms relevant to specific goods are often employed for this purpose. For example, a seller offering camping equipment might utilize a platform to discover popular phrases like “portable camping stove” or “lightweight tent for backpacking,” enabling them to optimize product listings for greater visibility.
Leveraging such tools and strategies can significantly impact a seller’s performance. By identifying the specific terms customers use when searching for products, sellers can improve their product discoverability, increase sales, and optimize advertising campaigns. Historically, sellers relied on manual methods and educated guesses to determine appropriate terms, but dedicated tools provide data-driven insights, leading to more efficient and effective optimization efforts. This shift has enabled businesses to make better informed decisions about product listings and marketing investments.
