The phrase denotes merchandise, specifically within the Star Wars: The Black Series toy line, that is sold solely through Walmart retail channels. These items are typically variations of existing figures or entirely new characters not available at other retailers. This exclusivity distinguishes them from standard releases, creating a unique offering for consumers.
The importance of this type of product lies in its appeal to collectors and enthusiasts. The limited availability and unique nature drives demand, making these items more desirable. Historically, retailer-exclusive items have played a significant role in the collectables market, fostering consumer loyalty and generating buzz for both the retailer and the brand. This strategy provides Walmart with a competitive advantage, attracting consumers specifically seeking these coveted items.
