The interactive online shopping platform integrates live video with e-commerce, allowing customers to purchase items directly during a broadcast. Product demonstrations, influencer presentations, and real-time Q&A sessions are key components of this sales approach. For example, a user watching a live cooking show featuring kitchenware can click on a displayed product and add it to their online shopping cart without leaving the stream.
This type of interactive shopping experience offers several advantages, including increased customer engagement, enhanced product understanding, and potentially higher conversion rates. The format also provides a valuable channel for brands to connect with consumers on a more personal level. The emergence of this retail strategy reflects the growing consumer demand for engaging and informative online shopping experiences, marking a shift away from solely transactional e-commerce interactions.