The capacity to influence the music selection within the in-store audio environment of a major retail corporation is the central idea. For instance, a customer wishing to hear a specific track while shopping may attempt to suggest its inclusion in the store’s broadcast.
Providing customers with a sense of agency over their shopping experience is valuable. Historically, in-store radio aimed solely at corporate messaging and popular tracks. The potential to personalize that experience, even slightly, can improve customer satisfaction.
