The phrase identifies a child’s bicycle featuring imagery related to the Marvel Comics character Spider-Man, sold through the Walmart retail chain. These bicycles are typically designed for young children learning to ride and often include features like training wheels and character-themed decorations. As an example, a 16-inch bicycle might display Spider-Man graphics on the frame, chain guard, and handlebar pad, making it visually appealing to young fans of the superhero.
The availability of such a product provides accessible and affordable options for parents seeking to encourage outdoor activity in their children. Licensed character merchandise, such as this bicycle, capitalizes on the popularity of established franchises to create desirable goods. Historically, partnerships between retailers and entertainment companies have proven effective in reaching target demographics and boosting sales.