The ability to designate a specific retail outlet within a mobile application is a standard feature designed to personalize the user experience. This functionality allows users to view product availability, pricing, and services relevant to their preferred or nearest physical store. For example, a user can set a specific store to check if an item is in stock before visiting the location.
Specifying a store offers several advantages, including streamlined shopping, optimized delivery options, and access to store-specific promotions. Historically, retailers have relied on geolocation services to automatically determine a user’s location; however, the manual selection option grants more control and accuracy, especially in areas with closely situated branches or where automatic detection is unreliable.