The phrase refers to a specific genre of mobile gaming prevalent on the Android platform. These titles commonly feature collection mechanics, strategic turn-based combat, and a focus on character progression through summoning or other acquisition methods. A prime example of this category is a game that has players strategically deploying acquired monsters in battles.
This style of game has achieved considerable popularity due to its blend of strategic depth, collection elements, and accessibility on mobile devices. The genre’s success lies in providing engaging gameplay loops, offering a sense of progression, and fostering a competitive environment among players. The initial success of many of these titles has paved the way for a significant expansion of the genre, with numerous developers attempting to capitalize on its proven formula.