The specified phrase refers to a series of promotional performances and interviews by the band Big Time Rush, recorded and distributed through Walmart. These soundcheck sessions, typically filmed in a Walmart store setting, offer fans exclusive access to the band’s music and personalities beyond their regularly released albums and television show appearances. The performances usually feature stripped-down versions of popular songs, offering a different artistic perspective.
Such recordings serve as valuable marketing tools for both the band and the retail corporation. For the band, it provides an avenue to connect with fans directly, boosting album sales and overall popularity. For Walmart, it drives in-store traffic and enhances brand image by associating with popular entertainment. This type of collaboration highlights the increasing convergence of retail and entertainment industries, with physical stores serving as venues for exclusive content.