The phrase signifies a competitive pricing strategy in the retail grocery market, specifically concerning Thanksgiving meal provisions. It describes a situation where Aldi, a discount supermarket chain, offers a Thanksgiving meal package at a lower price point ($47) than its competitor, Walmart. This indicates a deliberate effort to attract price-sensitive consumers during a high-demand period.
This type of aggressive pricing plays a significant role in shaping consumer behavior and market share. Historically, retailers have employed strategic pricing to gain a competitive edge during holidays. The potential benefits include increased sales volume for the offering retailer and savings for consumers. It also puts pressure on competing retailers to adjust their prices or offer alternative value propositions.
