The functionality that allows a primary account holder to grant access to their Walmart+ membership benefits to other individuals. This facilitates shared access to benefits such as free shipping, streaming perks, and discounts for those designated by the main subscriber. This is often implemented within the account management section of the Walmart website or app.
The ability to share the benefits of a Walmart+ membership enhances the value proposition of the subscription service. It extends the reach of the advantages to multiple users within a household or family, potentially increasing overall satisfaction and loyalty. Previously, these benefits were restricted to a single user, thus limiting the full potential of the program’s features.
