The term references emerging Chilean entrepreneurs or business leaders who seek market opportunities through collaborations with large retail corporations. These individuals, often characterized by innovative ideas and a proactive approach, aim to leverage the scale and infrastructure of established entities to expand their ventures. For example, a small Chilean food producer might partner with a major retailer to distribute its products nationwide.
This type of partnership benefits both parties. The nascent businesses gain access to broader customer bases, established supply chains, and marketing resources, which can significantly accelerate their growth. Conversely, the larger organizations gain access to unique, locally sourced products or services, fostering a reputation for supporting local economies and offering differentiated products that appeal to consumers. Historically, such collaborations represent a shift from traditional business models towards more inclusive and mutually beneficial partnerships.
