Products associated with the animated television series featuring twin genies, their human friend, and various magical animals are available through a major retail corporation. These items, often characterized by bright colors and glittering accents, aim to capture the imaginative play of young children.
The consumer demand for character-based merchandise associated with popular children’s media reflects the enduring appeal of fantasy and storytelling. Purchasing these products allows consumers to connect with narratives they enjoy and encourages creative expression through role-playing and collecting. The availability of these goods through large retailers makes them accessible to a wide range of customers.
Subsequent sections will explore specific toy categories within this collection, including dolls, playsets, and accessories. Detailed information regarding product features, pricing, and availability will be provided to assist consumers in making informed purchasing decisions.
1. Target Audience
The success of merchandise is intrinsically linked to a clear understanding of its intended consumers. In the instance of products associated with “Shimmer and Shine” at a major retailer, the primary target audience consists of preschool-aged children, predominantly girls, typically between the ages of 3 and 6. This demographic dictates critical aspects of product design, marketing strategies, and retail placement. For example, toy aesthetics incorporate bright colors, simplified forms, and easily recognizable characters, designed to capture and maintain the attention of young children. Furthermore, marketing campaigns employ child-friendly language and imagery, frequently utilizing television advertisements during programming popular with the target age group. The retail placement within stores also reflects this demographic; items are often located in the children’s toy section, positioned at a height easily accessible to young shoppers and their guardians.
The correlation between target audience and product features extends beyond aesthetics and marketing. Practical considerations, such as toy size, weight, and complexity, are carefully calibrated to suit the developmental capabilities of preschool children. Small parts are avoided to mitigate choking hazards, and interactive features are designed to be intuitive and easily manipulated by small hands. Moreover, understanding the target audience’s parents or guardians is vital. Marketing efforts often highlight toy safety features and emphasize educational value, appealing to parental concerns and purchasing motivations. Licensed merchandise reinforces the brand’s connection to the television program, encouraging purchase decisions based on children’s familiarity and affection for the characters.
In conclusion, accurately identifying and understanding the target audience constitutes a foundational element in the success of merchandise. The design, marketing, and retail strategies are all tailored to resonate with the preferences and developmental stage of preschool-aged children and the purchasing power of their guardians. The consistent alignment with this target demographic explains the product’s presence and performance within a major retail environment, contributing significantly to the overall product strategy and market position. Any deviation from this understanding, such as misjudging the appropriate age range or neglecting parental concerns, can negatively impact sales and brand perception.
2. Product Variety
The availability of a diverse range of products is a crucial factor contributing to the overall consumer appeal of licensed merchandise at a major retail corporation. Regarding items based on the animated series, a lack of product variety can significantly limit consumer engagement and sales potential. Conversely, a robust and well-considered product portfolio can foster brand loyalty and increased purchasing frequency. The types of product variety encompass different character representations (dolls, figurines), play environments (playsets, vehicles), and auxiliary items (clothing, accessories). Each category serves to deepen consumer immersion within the brand universe.
The effect of product variety on consumer behavior is readily observable in the marketplace. For example, a consumer initially drawn to a basic doll representing one of the main characters may subsequently purchase related accessories to enhance the play experience. This pattern is amplified when the retailer offers a complementary playset, facilitating the creation of imaginative scenarios and expanding the consumer’s involvement. Limited product lines, on the other hand, can quickly exhaust consumer interest and drive them towards competitor offerings. Successful products incorporate feedback and adapt to shifting trends. The availability of seasonal or special-edition items can also maintain consumer excitement and generate repeat purchases.
Ultimately, a comprehensive approach to product variety maximizes consumer engagement and strengthens the brand’s presence at a major retail corporation. By offering a spectrum of items encompassing diverse character representations, play environments, and accessories, the brand caters to varied consumer preferences and promotes sustained purchasing activity. A limited product range restricts consumer choices and can lead to diminished brand enthusiasm. Thus, a nuanced understanding of consumer demand and a commitment to innovation are essential for maintaining product variety and ensuring continued market success.
3. Retail Availability
The concept of retail availability is pivotal in determining the commercial success of any product line, particularly those targeting a specific demographic, such as merchandise based on the animated television series stocked at Walmart. The extent to which these items are readily accessible to consumers significantly influences sales volume and overall brand visibility.
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Store Placement and Visibility
Strategic placement within a retail environment is paramount. Merchandise is typically positioned within the toy section, often near similar products targeting the same age group. Eye-level placement and end-cap displays enhance visibility, increasing the likelihood of purchase. Products located in less trafficked areas may experience reduced sales.
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Inventory Management and Stock Levels
Maintaining adequate stock levels is crucial to meet consumer demand. Insufficient inventory can lead to lost sales and customer dissatisfaction, while excessive inventory can result in markdowns and reduced profit margins. Effective inventory management systems are essential for optimizing stock levels based on sales trends and seasonal fluctuations.
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Online Availability and E-commerce Integration
In addition to physical store presence, online availability through the retailer’s e-commerce platform significantly expands reach. Online listings provide detailed product information, customer reviews, and convenient purchasing options. Seamless integration between online and offline channels, such as in-store pickup for online orders, enhances the customer experience.
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Promotional Activities and Marketing Campaigns
Retail availability is often amplified through promotional activities, such as in-store displays, advertising campaigns, and special offers. Coordinated marketing efforts across multiple channels, including television, print, and social media, drive traffic to both physical stores and the online platform, increasing awareness and generating demand for merchandise.
The interplay of these factors directly affects the consumer’s ability to acquire merchandise. Limited store distribution, inadequate stock levels, a lack of online presence, or ineffective promotional efforts can impede sales. Conversely, strategic store placement, efficient inventory management, robust e-commerce integration, and targeted marketing campaigns can maximize retail availability and drive commercial success for products based on the animated series at a major retail corporation.
4. Price Range
The price range of products significantly influences their accessibility and market penetration. Toys based on the “Shimmer and Shine” franchise, available at Walmart, exemplify this principle. The correlation between price point and purchasing decisions, particularly within the children’s toy market, is pronounced. A higher price may limit affordability for some consumers, impacting sales volume. Conversely, an excessively low price may be perceived as indicative of inferior quality, also affecting consumer confidence. Therefore, establishing a price range that aligns with consumer expectations and perceived value is essential for maximizing sales potential.
Walmart’s strategic positioning as a retailer emphasizes competitive pricing. The prices of “Shimmer and Shine” merchandise are likely calibrated to appeal to a broad demographic, reflecting Walmart’s commitment to value. For example, a basic character doll might be priced under $10, while larger playsets or electronic toys command higher prices, typically ranging from $20 to $50. This tiered pricing strategy caters to diverse budgets and purchasing motivations. Price fluctuations may also occur due to promotional events, seasonal sales, or inventory clearance initiatives. Monitoring pricing trends and competitor offerings is crucial for maintaining a competitive advantage and optimizing revenue.
In summary, the price range constitutes a critical factor in the commercial viability of “Shimmer and Shine” toys at Walmart. Effective price management requires a balanced approach, considering consumer affordability, perceived product quality, and competitive pressures. The selected price points directly influence sales volume, market share, and overall brand success within the retail environment. Challenges may arise from fluctuations in production costs, changes in consumer spending patterns, or aggressive pricing strategies by competing brands. Understanding and adapting to these dynamics are essential for sustaining a profitable product line.
5. Material Composition
The composition of materials used in the manufacture of children’s toys is a critical determinant of product safety, durability, and overall value. For products based on the animated series available through a major retail corporation, the selection of materials directly impacts consumer perception and compliance with regulatory standards.
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Plastic Types and Their Implications
Various plastic polymers, such as ABS, PVC, and polyethylene, are commonly used in toy manufacturing. ABS provides impact resistance, while PVC offers flexibility but raises environmental concerns due to phthalate content. Polyethylene is generally considered safer for young children. The specific plastic chosen impacts the product’s durability, potential for breakage, and adherence to safety regulations regarding chemical leaching.
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Textile Components and Fiber Selection
Soft components, such as plush dolls or clothing accessories, often incorporate polyester, cotton, or synthetic blends. Polyester offers durability and ease of cleaning, while cotton provides a softer tactile experience. Fiber selection affects the toy’s texture, washability, and potential allergenicity. Regulatory standards dictate permissible dye usage and flammability ratings for textile components.
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Paint and Coating Composition
Paints and coatings applied to toys must be non-toxic and resistant to chipping or peeling. Lead-based paints are strictly prohibited due to health hazards. Water-based acrylic paints are commonly used due to their low VOC (volatile organic compound) content and safety profile. The durability of the paint layer affects the toy’s aesthetic appeal and long-term safety.
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Adhesive and Bonding Agents
Adhesives are used to bond different components together, such as attaching limbs to a doll or securing decorative elements. The adhesive must be strong enough to withstand normal play conditions and non-toxic if ingested. Formaldehyde-based adhesives are avoided due to potential health risks. The selection of appropriate bonding agents ensures structural integrity and minimizes safety hazards.
The selection of materials directly influences the product’s longevity, safety profile, and consumer perception. The balance between cost-effectiveness, durability, and regulatory compliance is crucial for maximizing the commercial success and ensuring consumer safety within the market for the selected franchise merchandise at the named retailer.
6. Licensing Agreements
Licensing agreements form the foundational legal framework enabling the production and distribution of “Shimmer and Shine” branded toys at Walmart. These agreements define the rights and responsibilities of all involved parties, ensuring adherence to intellectual property laws and quality control standards.
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Grant of Rights
This clause specifies the exact rights granted by the intellectual property owner (e.g., the animation studio) to the toy manufacturer. It details which characters, storylines, and branding elements can be used, as well as the geographical territory covered by the license. Without a clearly defined grant of rights, the manufacturer risks legal action for copyright infringement. For example, the agreement will specifically state which of the “Shimmer and Shine” characters and associated iconography can be incorporated into toy designs.
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Quality Control and Product Safety
Licensing agreements typically include stringent quality control provisions. These stipulations ensure that the toys meet predefined safety standards, comply with relevant regulations (e.g., CPSIA in the United States), and maintain a consistent level of quality. The licensor retains the right to conduct audits and inspections to verify compliance. Failure to meet these standards can result in the termination of the licensing agreement. “Shimmer and Shine” toys must, for instance, adhere to specific limits on lead content in paint and small parts to prevent choking hazards.
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Royalties and Financial Terms
The financial terms of the licensing agreement dictate the royalties paid to the intellectual property owner for each toy sold. These royalties are typically calculated as a percentage of net sales. The agreement also outlines payment schedules, reporting requirements, and auditing rights. These financial arrangements are fundamental to the profitability of both the licensor and the licensee in producing and selling “Shimmer and Shine” toys.
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Term and Termination
The licensing agreement specifies the duration of the agreement and the conditions under which it can be terminated. This could include failure to meet sales targets, breach of contract, or changes in ownership. Termination clauses provide a mechanism for either party to end the relationship if certain predefined conditions are not met, impacting the long-term availability of “Shimmer and Shine” products at Walmart.
The various facets of licensing agreements are crucial for ensuring the legality, quality, and profitability of “Shimmer and Shine” merchandise at Walmart. Adherence to these agreements protects the intellectual property rights of the brand owner, safeguards consumer safety, and establishes a clear framework for financial transactions and responsibilities between all parties involved.
7. Safety Standards
The presence of merchandise at a major retailer is contingent upon adherence to stringent safety standards, a non-negotiable requirement particularly vital for products targeting children. Toys bearing branding from the animated series are subject to rigorous testing and evaluation processes, ensuring compliance with both federal regulations and the retailer’s internal safety protocols. Failure to meet these standards results in immediate product removal, underscoring the paramount importance of child safety in the commercial landscape.
The retailer’s safety protocols encompass various aspects of product design and manufacturing. Materials used must be non-toxic, lead-free, and resistant to splintering or breakage. Small parts, posing a choking hazard to young children, are strictly regulated and must meet specific size requirements. Packaging must also comply with safety standards, including clear warnings and age recommendations. An instance highlighting the importance of these standards involved a recall of similar toys due to excessive lead levels in paint, demonstrating the potential consequences of non-compliance and the need for constant vigilance. The retailer actively monitors product safety through regular testing and supplier audits.
Maintaining consumer confidence requires a commitment to safety that extends beyond mere regulatory compliance. Transparency in product sourcing, manufacturing processes, and material composition builds trust with parents and caregivers. Proactive measures, such as independent safety certifications and collaboration with consumer advocacy groups, reinforce this commitment. The integration of robust safety standards into the product lifecycle is not merely a legal obligation but a fundamental aspect of responsible corporate citizenship, ensuring the well-being of children and upholding the retailer’s reputation. The consequences of failing to prioritize safety can range from product recalls and legal liabilities to irreparable damage to brand image.
Frequently Asked Questions
The following section addresses common inquiries regarding merchandise based on the animated series, with a focus on aspects relevant to consumers considering a purchase from a major retailer.
Question 1: What age range is the target demographic for items based on the television program?
The primary target demographic typically encompasses preschool-aged children, generally between the ages of 3 and 6. Product design, marketing, and safety standards are aligned with the developmental capabilities and safety requirements of this age group.
Question 2: Are there different product categories available, or is the selection limited to a single type of toy?
A variety of product categories are generally available, including character dolls, playsets depicting scenes from the show, and accessory items such as clothing or jewelry. The diversity of the product range can vary depending on retailer inventory and licensing agreements.
Question 3: How can the authenticity of licensed merchandise be verified to avoid counterfeit products?
Authentic merchandise typically features official branding, licensing information, and high-quality construction. Consumers should examine packaging for trademarks and copyright notices. Purchasing from authorized retailers reduces the risk of acquiring counterfeit items.
Question 4: What safety standards must these items meet before being sold by a major retail corporation?
The products are required to meet all applicable federal safety standards, including those established by the Consumer Product Safety Improvement Act (CPSIA). This includes restrictions on lead content, small parts regulations, and flammability requirements. The retailer may also impose additional internal safety protocols.
Question 5: What is the typical price range for toys based on the animated series at a major retail corporation?
The price range varies depending on the product category and complexity. Smaller items, such as individual dolls, are generally priced lower than larger playsets or electronic toys. Prices are also subject to promotional discounts and seasonal sales.
Question 6: What recourse is available to consumers if they encounter a defective or unsafe item purchased from the retailer?
Consumers who encounter defective or unsafe items should contact the retailer’s customer service department to initiate a return, exchange, or refund. It is advisable to retain the original packaging and proof of purchase. In cases involving potential safety hazards, a report should also be filed with the Consumer Product Safety Commission (CPSC).
The preceding questions highlight crucial aspects of safety, authenticity, and consumer recourse, aiding informed decision-making when purchasing branded toys from major retailers.
Further sections will detail the historical and cultural influence of such franchises on the toy industry.
Navigating the Selection
This section provides guidance for consumers seeking merchandise within a major retail environment. Emphasis is placed on making informed purchasing decisions based on available information and product characteristics.
Tip 1: Verify Product Authenticity. Scrutinize packaging for official licensing marks and copyright notices. Discrepancies in branding or quality may indicate a counterfeit product.
Tip 2: Assess Material Safety. Examine the product description for details regarding material composition. Confirm adherence to safety standards, particularly regarding lead content and small parts hazards.
Tip 3: Consider the Target Age Range. Adhere to the manufacturer’s recommended age range to ensure the toy is appropriate for the child’s developmental stage. Mismatched age ranges can pose safety risks or limit engagement.
Tip 4: Compare Prices Across Retailers. Investigate pricing across different retailers to identify potential cost savings. Online price comparison tools can facilitate this process.
Tip 5: Review Customer Feedback. Consult customer reviews and ratings to gauge product quality and durability. Pay attention to recurring themes or concerns raised by other consumers.
Tip 6: Evaluate Play Value and Educational Potential. Consider the potential for imaginative play and skill development. Toys that encourage creativity and problem-solving can provide lasting engagement.
Tip 7: Check Return Policies. Familiarize yourself with the retailer’s return policy before making a purchase. Understanding the return process can mitigate potential dissatisfaction with the product.
Applying these recommendations can facilitate a more informed and satisfactory purchasing experience, aligning consumer expectations with product attributes and safety considerations.
The concluding section offers a synthesis of key insights and overarching principles applicable to the broader landscape of licensed merchandise.
Conclusion
The preceding analysis has explored various facets relevant to merchandise based on the animated television program available through a major retail corporation. These aspects encompass target audience, product variety, retail availability, price range, material composition, licensing agreements, and safety standards. Consideration of these factors is crucial for consumers seeking to make informed purchasing decisions. The inherent appeal of character-based merchandise, combined with the widespread reach of major retail corporations, underscores the market significance of these products.
The continued success of branded toys hinges upon a commitment to product safety, ethical manufacturing practices, and the cultivation of positive brand associations. Vigilance in monitoring product quality, coupled with transparent communication regarding material sourcing and safety testing, is essential for maintaining consumer trust and fostering long-term market viability. The evolution of consumer preferences and the emergence of new technologies will undoubtedly shape the future landscape of branded merchandise, demanding continuous adaptation and innovation from both manufacturers and retailers.
